When BLITZEN started with the repositioning of the Freecom brand, we decided to go for real change. But the challenge wasn’t just to completely renew Freecom’s corporate identity and come up with a contemporary packaging design: To update the brand, we used our background in industry design to redefine the products themselves. This resulted in modernised packaging for the whole product range as well as the creation of an entirely new line of external hard drives. In the meantime, these efforts have been awarded with both the iF Design Award and the Red Dot Award.

The re-positioning efforts also included the strategic planning of the product lines, the modification of internal and external communication, the introduction of a whole new contemporary CI and the redesign of the website and online shop alike. These measures were accompanied by a multimedia campaign including several clips for viral marketing.