BLITZEN supported the Panorama Berlin from the very beginning and was responsible for the introduction of the new trade fair format and the positioning of the brand. This included, besides the conception and implementation of the whole campaign, the creation off all communication material for online, print and film. Today, the Panorama is one of the biggest fashion trade fairs in the city and a staple of the Berlin Fashion Week.

Altogether BLITZEN was part of four Panorama editions. We developed and shot the campaign motifs, redesigned the website and offered consulting, support and handling of all matters from online to print and motion.

Additionally, we drafted and programmed the complex registration database on which the entire admission system is based: Online, offline and on-site.