[Two of Berlin's housing societies, Gewobag and WBM, are building living quarters with 2.500 new flats at the Waterkant in the borough of Spandau. We have been assigned with the website relaunch from concept over design to develoment. Most importantly: The focus on digital accessability. What are the website's visitors most interested in? Who are the focus groups of Gewobag and WBM - and how do we reach them? How can we highlight the special features of the new living quarter, such as the innovative mobility concept? We provided anwers and solutions to these and many more questions until we were able to create the new [website](https://waterkant-berlin.de). The Gewobag has been one of our clients for many years. Amongst others, we have carried out the relaunches of their [company website](https://www.gewobag.de) as well as [URBAN NATION](https://urban-nation.com), an initiative and museum for urban contemporary art.